Jag Launch “World Class” at Elements of Byron

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Elements at Byron has hosted the Jaguar SUV launch.

Elements at Byron has hosted the Jaguar SUV launch.

IT WAS described as “Jaguar’s best launch ever”. So good in fact that Jaguar Group’s product and planning manager, Brett Lewis-Driver, said the facilities at Elements of Byron allowed Jaguar to deliver a “world-class event”.

And it looked pretty spectacular, with one of the brand new Jaguar F-PACE SUVs installed over Elements of Byron’s 850,000-litre infinity lagoon pool.

The resort’s conference and event director, Joan Loewensohn, said it looked like the car was “driving on water”.

Lit up each night, the installation added a “wow” factor for resort visitors and guests.

Over the past three weeks, 38 Jaguar F-PACE Performance SUVs were brought to Elements of Byron for the car’s official launch.

More than 400 delegates from Jaguar management, dealers and sales representatives attended the event.


Source article: The Northern Star

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