Jag Launch “World Class” at Elements of Byron
IT WAS described as “Jaguar’s best launch ever”. So good in fact that Jaguar Group’s product and planning manager, Brett Lewis-Driver, said the facilities at Elements of Byron allowed Jaguar to deliver a “world-class event”.
And it looked pretty spectacular, with one of the brand new Jaguar F-PACE SUVs installed over Elements of Byron’s 850,000-litre infinity lagoon pool.
The resort’s conference and event director, Joan Loewensohn, said it looked like the car was “driving on water”.
Lit up each night, the installation added a “wow” factor for resort visitors and guests.
Over the past three weeks, 38 Jaguar F-PACE Performance SUVs were brought to Elements of Byron for the car’s official launch.
More than 400 delegates from Jaguar management, dealers and sales representatives attended the event.