MARINE LIFE in and around the Julian Rocks Marine Park could benefit from a beer drinker’s innovation that could feed instead of cause harm.
A craft beer company and an ad agency brewed up a brilliant idea to save marine life if six-pack rings end up in the ocean.
Eighty percent of the plastic humans throw away ends up in the oceans – and the sad reality is made worse when one learns that, as a result, billions of kilograms of plastic are now swirling in the Earth’s oceans.
According to Greenpeace, approximately 70% of Seabirds and 80% of Sea Turtles are now ingesting plastic. As a result,1,000,000 birds and 100,000 marine mammals and sea turtles are dying each year.
One of the major contributors to this epidemic are the seemingly harmless six-pack rings found around cans of soda and beer.
Because the rings have little value, consumers nonchalantly throw them into the trash without any regard for marine life.
Almost all seabirds are expected to have plastic in their guts by the year 2050.
This is unacceptable, and a Florida-based brewery agrees. In partnership with We Believers ad agency, the Saltwater Brewery conjured the brilliant idea to create edible six-pack rings that feed, rather than kill, marine life to offset the damage being done by plastic pollution.
The rings are created from beer by-products during the brewing process, such as barley and wheat, and are completely safe for humans and fish to eat.
In addition, the invention is 100% biodegradable and compostable.
Sounds sound to me but the proof is in the pudding eventually.